Because data doesn't make decisions.
You do.
Generate a structured market research report that brings together customer research, competitor analysis, media intelligence and search behaviour, so you can make better strategic decisions.
The workflow
Not a chatbot. An analyst that does the work.
Behind every report is a repeatable research workflow. Each section answers a different business question, from market demand and customer behaviour to competitor positioning and channel opportunities.
No endless AI conversations. Just research you can review, challenge, and act on.
- 1Understanding the market
- 2Researching competitors
- 3Analysing customer behaviour
- 4Finding media opportunities
- 5Identifying search demand
- 6Reading customer reviews
- 7Looking for whitespace
- 8Building recommendations
What's in the report
14 sections. Every claim cited. Organised the way strategists think.
See a real report
An inside look: Launching Ramp in Australia
Launching Ramp in Australia
1. Executive Summary
- Overall opportunity score: 72 / 100 — a mid-sized but rapidly digitising spend-management market with weak local incumbents.
- Market attractiveness: High. Australian SMB software spend grew 13.4% in 2024, outpacing overall IT spend (Gartner, 2024).
- Competitive intensity: Medium. Weel and Airwallex Spend dominate mindshare; no US-scale all-in-one player has fully localised (AFR, 2025).
- Ease of entry: Medium. AFSL licensing and BSB / PayID rails add 4–6 months to launch (ASIC, 2024).
- Recommended investment: A$450k–A$700k over the first 9 months.
Go. Enter with a mid-market wedge (100–500 FTE finance teams), lead with automated close and multi-entity controls — Weel is strongest at SMB, Airwallex at cross-border. There is a clean seam between them.
2. Market Overview
Australia's business spend management market is estimated at A$680M in 2025, growing ~18% YoY, driven by cloud accounting penetration (Xero at 62% SMB share) and finance-team automation budgets (IBISWorld, 2025). Digital adoption among finance teams is high: 81% of mid-market CFOs report an active automation initiative in the next 12 months (CFO Magazine AU, 2024).
Regulation is the primary friction. Card issuing requires a sponsor bank relationship (typically Cuscal or Hay) and AFSL coverage; expect a 4–6 month licensing runway (ASIC RG 209).
4. Competitor Analysis
| Competitor | Positioning | Pricing | Strengths | Weaknesses |
|---|---|---|---|---|
| Weel (ex-DiviPay) | SMB spend cards + bill pay | From A$25 / user / mo | Strong Xero integration, local brand trust | Thin mid-market controls, limited multi-entity |
| Airwallex Spend | Cross-border first, global CFO stack | Custom, FX-led | FX rates, multi-currency wallets | Domestic AP workflows feel bolted-on |
| Payhawk | EU mid-market, expanding APAC | ~A$18k+ / year | Deep ERP integrations (NetSuite) | Limited local support, no AU issuing |
| Brex | US tech-first, no AU presence | n/a in-market | Brand pull with AU startups on US rails | No AUD issuing, no local AP |
Methodology
How it works
MarketScope uses a structured research workflow to turn your market query into a strategist-ready report. The model follows the same steps a research analyst would: frame the question, gather evidence across sources, and synthesise findings into cited sections you can verify and act on.
- 1Define the briefYou enter a market and product or country. The prompt is tuned to force structure, not generic commentary.
- 2Research across sourcesThe analyst layer queries public web, search, reviews, news and competitor signals for the specific market.
- 3Synthesise with citationsEvery claim is anchored to a named source. No invented facts, no ungrounded assertions.
- 4Build the 14-section reportOutput is formatted into the same sections a senior consultant would use, from market overview to 90-day plan.
- 5Human review, human decisionYou read, challenge, edit and export. The report informs the decision; you make it.